Imagine you are in a classroom. Let’s say a high school classroom. You’re sitting at your desk, listening to your favorite teacher—the one who inspired you, the one who got you excited about that thing you love for the first time. You’ve stopped taking notes because your body just can’t quite function normally when your mind is being [...]

   There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation? One possible answer to this problem is earning passive income — i.e. selling products or services instead [...]

   There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation? One possible answer to this problem is earning passive income — i.e. selling products or services instead [...]

    In this post we release yet another freebie: the Balita WordPress theme, a theme dedicated to shops that sell products for children. The theme was designed by Tokokoo and released exclusively for Smashing Magazine and its readers. As usual, the theme is absolutely [...]

  Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%). The main question is why do customers abandon their shopping cart so often? Is there some fundamental mistake that designers of e-commerce websites do very [...]

  Designers are constantly striving to create eye-catching designs without losing the usability features that add significant importance to the experience of online shopping. Today’s showcase presents a variety of websites with elegant design solutions and innovative design techniques. We have analyzed the designs and now discuss their advantages and disadvantages in this review. [...]

  Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site [...]