content : Copy & Print Center

Quick Course On Effective Website Copywriting

Posted by Peep Laja on May 18, 2012 · Comments Off

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, [...]

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The Art Of Content Marketing

Posted by Craig Anderson on March 16, 2012 · Comments Off

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat. The magazine read like a very long press release, blabbering on about patient-centric care and employee awards. I was quickly bored, so I read from my phone instead. [...]

Filed in: Design Tips

The Art Of Content Marketing

Posted by Craig Anderson on March 16, 2012 · Comments Off

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat. The magazine read like a very long press release, blabbering on about patient-centric care and employee awards. I was quickly bored, so I read from my phone instead. [...]

Filed in: Design Tips

Content Strategy Within The Design Process

Posted by Brad Shorr on December 2, 2011 · Comments Off

The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines [...]

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Fluidity Of Content And Design: Learning From Where The Wild Things Are

Posted by Sarah Bauer on November 17, 2011 · Comments Off

Have you read Where the Wild Things Are? The storybook has fluidity of content and design figured out. It goes that one night, protagonist Max “wore his wolf suit and made mischief of one kind or another.” He hammers nails into walls, pesters a small dog. Author [...]

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The Role Of Design In The Kingdom Of Content

Posted by Jason Gross on October 24, 2011 · Comments Off

If content sits at the top of the food chain, why do we spend so much time talking about the finer points of design? Every day we debate, experiment with and discuss topics that easily fall into the category of aesthetics, enhanced functionality and layout; in [...]

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How Disregarding Design Limits The Power Of Content

Posted by Christopher Butler on October 17, 2011 · Comments Off

It appears to be a reader’s market. More written content is freely available than ever before, accessible in just about every format you could imagine. If you want it on paper, you’ve got it. On screen? What size, friend? We can shrink, stretch and stitch it [...]

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Design With Dissonance

Posted by Tad Fry on October 13, 2011 · Comments Off

You might consider yourself knowledgeable, but you’ve probably never heard of this powerful communication and design technique that I’m about to share. I’m sure you’ve seen it in practice but never knew it was working on you — that’s how good it [...]

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Supporting Your Product: How To Provide Technical Support

Posted by Rachel Andrew on October 10, 2011 · Comments Off

Whether your product is an open-source script, a Web application or a downloadable product, you will need to provide some form of technical support. This article explores the subject based on my experience of supporting our company’s product, Perch, a small content [...]

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Content Prototyping In Responsive Web Design

Posted by Ben Callahan on September 26, 2011 · Comments Off

You might be interested in further articles and resources related to this article. Michelangelo once said, The best of artists has no conception that the marble alone does not contain within itself. Translate this to the world of Web design and you might say, No [...]

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