Posted by Jeremy Girard on July 16, 2012 ·
I recently spoke with a prospective client who started the conversation by saying that he had called us because he was unhappy with his website’s current design and development team. Questioning what about his current team he didn’t care for, I discovered that it wasn’t the company’s product or its prices — he was satisfied with the work they did [...]
Posted by Peep Laja on May 18, 2012 ·
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.
The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, [...]
Posted by Jeremy Girard on January 25, 2012 ·
We often hear companies, including Web agencies, boast about how they provide exceptional client service. But how do they define exceptional?
Consider this scenario. You are hired to design and develop a new website for a retail client. The client loves the design, and the pages you develop use the latest in HTML5, CSS3 and responsive design, resulting in a website [...]
Posted by Brian Scordato on December 23, 2011 ·
As an entrepreneur who has been on the client’s side of the design and development process, I’d like to discuss the thought process of the client, as well as some effective ways to interact with them. For example, why do they ask for Shakira music on the home [...]
Posted by Brad Shorr on December 2, 2011 ·
The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines [...]
Posted by Heydon Pickering on November 29, 2011 ·
In this article, I’d like to reacquaint you with the humble workhorse of communication that is the paragraph. Paragraphs are everywhere. In fact, at the high risk of stating the obvious, you are reading one now. Despite their ubiquity, we frequently neglect their [...]
Posted by Sarah Bauer on November 17, 2011 ·
Have you read Where the Wild Things Are? The storybook has fluidity of content and design figured out.
It goes that one night, protagonist Max “wore his wolf suit and made mischief of one kind or another.” He hammers nails into walls, pesters a small dog. Author [...]
Posted by Tad Fry on October 13, 2011 ·
You might consider yourself knowledgeable, but you’ve probably never heard of this powerful communication and design technique that I’m about to share. I’m sure you’ve seen it in practice but never knew it was working on you — that’s how good it [...]
Posted by Felicity Evans on July 25, 2011 ·
Social media is more than a buzzword. It’s now a lifestyle decision for a lot of companies. Many individuals and organizations have abandoned a traditional Web presence (which used to mean a website and email address) in favor of a Facebook page coupled with a Twitter account.
So, where does this leave email? Has the @ symbol lost its meaning as an address, and [...]
Posted by Jason Gross on July 4, 2011 ·
Since the early days of communication, humanity has been captivated by the methods it uses to convey and preserve information. How we communicate with each other defines who we are and constitutes so much of what makes a culture and an individual unique.
Over the centuries, we have seen media evolve across a wide array of channels, from print to radio to television [...]