Business : Copy & Print Center

Quick Course On Effective Website Copywriting

Posted by Peep Laja on May 18, 2012 · Comments Off

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, [...]

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Stop Shouting. Start Teaching.

Posted by Christopher Butler on April 23, 2012 · Comments Off

Imagine you are in a classroom. Let’s say a high school classroom. You’re sitting at your desk, listening to your favorite teacher—the one who inspired you, the one who got you excited about that thing you love for the first time. You’ve stopped taking notes because your body just can’t quite function normally when your mind is being [...]

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Keep Your Analytics Data Safe And Clean

Posted by Daniel Waisberg on April 2, 2012 · Comments Off

Whoever works with analytics on a day-to-to-day basis knows how important it is to have a continuity with the data. Any slip might be fatal: data can disappear, trends misunderstood and jobs lost. Losing data can have long-lasting consequences, as very often it isn’t possible to reprocess the data—so what is lost cannot be recovered. For this reason, [...]

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Selling Digital Goods Online: E-Commerce Services Compared

Posted by Sacha Greif on March 29, 2012 · Comments Off

There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation? One possible answer to this problem is earning passive income — i.e. selling products or services instead [...]

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Selling Digital Goods Online: E-Commerce Services Compared

Posted by Sacha Greif on March 29, 2012 · Comments Off

There’s a realization that every freelance designer must go through at some point: client work isn’t enough to ensure your long-term financial security. What if you get sick? What if you can’t find clients? What if you want to take a vacation? One possible answer to this problem is earning passive income — i.e. selling products or services instead [...]

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The Art Of Content Marketing

Posted by Craig Anderson on March 16, 2012 · Comments Off

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat. The magazine read like a very long press release, blabbering on about patient-centric care and employee awards. I was quickly bored, so I read from my phone instead. [...]

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The Art Of Content Marketing

Posted by Craig Anderson on March 16, 2012 · Comments Off

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat. The magazine read like a very long press release, blabbering on about patient-centric care and employee awards. I was quickly bored, so I read from my phone instead. [...]

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Stop Writing Project Proposals

Posted by Jonathan Wold on February 17, 2012 · Comments Off

After several grueling days I had finally finished the proposal. I sent it off and waited for a response. Nothing. After a few weeks, I discovered that they were “just looking”. Despite the urgency and aggressive timeline for the RFP (Request For Proposal) plus the fact that we had done business with this organization before, the project was a no-go. My days [...]

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Upcoming Web Design And Development Conferences For 2012

Posted by Louis Lazaris on February 10, 2012 · Comments Off

We’re well into 2012, and many designers and developers around the world are planning their travels for the year, which may include attending one of the many Web design and development conferences that will be held in the upcoming months. To help you out with your plans, we’ve once again put together a list of conferences and events that you might want [...]

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How To Deliver Exceptional Client Service

Posted by Jeremy Girard on January 25, 2012 · Comments Off

We often hear companies, including Web agencies, boast about how they provide exceptional client service. But how do they define exceptional? Consider this scenario. You are hired to design and develop a new website for a retail client. The client loves the design, and the pages you develop use the latest in HTML5, CSS3 and responsive design, resulting in a website [...]

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Tag Archives : Business