Posted by Christopher Butler on August 7, 2012 ·
Everyone is talking about content. Googling the phrase “content strategy” retrieves almost 50 million results — a clear indicator that interest in content is very much in the zeitgeist. By the time you read this, I expect that number will have grown even higher.
But I also suspect that the substance of the talk would be quite different if content were [...]
Posted by Christopher Butler on April 23, 2012 ·
Imagine you are in a classroom. Let’s say a high school classroom. You’re sitting at your desk, listening to your favorite teacher—the one who inspired you, the one who got you excited about that thing you love for the first time.
You’ve stopped taking notes because your body just can’t quite function normally when your mind is being [...]
Posted by Christopher Butler on October 17, 2011 ·
It appears to be a reader’s market. More written content is freely available than ever before, accessible in just about every format you could imagine. If you want it on paper, you’ve got it. On screen? What size, friend? We can shrink, stretch and stitch it [...]